So you have started a blog, you have picked your niche, and you also have your trendy topic. What’s stopping you from getting started. The keyword research?
In this article, I will teach you all about keyword researching. How to do keyword research for free? What is competitive keyword research? Which keyword research tool is the best?
Let’s get started.
What is a keyword?
A keyword is a phrase or term that makes it easy to find relevant search results. A keyword is used by search engines to create categories in which it ranks the websites. Users of the search engine can use keywords for several reasons. They may want to buy a product or just navigate to a site. Their search engine can also be informational. This means a keyword is a handy SERP tool.
Why is it important for SEO?
Keyword research is important for SEO because finding the right keyword means connecting to the right audience. Although it requires a lot more Search Engine Optimization to rank your website for a keyword, you should not optimize your content for the wrong keyword. Because doing so will make sure you don’t get any relevant audience on your website.
How to do keyword research for free?
Keyword research is a vast topic, so we may have to subdivide it into parts. But there are several tools that you can use to do keyword research for free.
# 1 is Google Trends:
You can do a lot with Google trends. It can help you get a great niche or find a popular topic. However, you can also use it for Keyword research.
Search your keyword on the Google trends to get an idea. It will provide you with two kinds of results. One that says Related Topics are the results of topics that are connected. These are the topics that are connected to your main idea.
The second search result is named Related Queries. These results are related keywords. Google Trends provide them in two categories: Top and Rising.
The Top results are the top keywords searched for any topic. Where else the Rising results are the new trending key terms for a category.
If you find a Breakout key term, you should use it,
# 2 Google:
What? Can you use Google for keyword research? Yes. The fact is Google provides you with all you need to do keyword research. When you search anything on Google, it suggests Searches Related to your search. In order words, Google suggests you look into these searches. These are the same terms that will be used to autofill your search terms. That means people will search these terms, and using them in your blog is a simple way to stay ahead of your competition.
What is competitive keyword research?
If you have done the free keyword research, you should also do competitive keyword research. Competitive keyword research means looking into the competition that ranks for your keywords. Then finding out what keywords they are using.
Ubersuggest by Neil Patel is one of the free tools that you can use to see that. But they have limited searches, so be choosy. Copy your competitor’s website link, search it on Ubersuggest, and copy all those keywords that they use.
Now all you need to do is use them in your article and blog.
Which keyword research tool is the best?
The question: which keyword research tool is the best has no straightforward answer. However, several keyword research can be used in different forums. So let’s examine three research tools that can be termed the best for a particular forum.
If you want to research keywords on a WordPress website, it has a great plugin SEMrush. SEMrush suggests several great related keywords on click. What makes it the best is that these keywords can be used while writing the articles. This tool can work with the YoastSEO plugin making your work so easy.
For trendy topics:
If you want to find keywords for trendy topics, you already know the answer. Google Trends is one of the best keyword research tools on the internet. However, Google also provides its Google Keyword Planner for making it easy for the website to find and use keywords.
Google keyword planner goes one step ahead. It tells you the rates that people may have to pay if they want their aid to air. Making it a powerful Keyword Research tool.
Neil Patel’s Ubersuggest is also one of the greatest free competitive keyword research tools, especially if you want to find out the competition for a particular keyword.
Ubersuggest tells you the level of Search Engine Optimization difficulty that you may face to rank your website. This allows you to plan properly and decide which key terms are the best for you.
Keyword Research in practice:
The question then remains what method to adopt for keyword research. You can do several mixed ways to get your best results. Start by using Google trends. Then search Google for better insight. When you understand what keywords you want to rank for, start looking into the competition.
Use Ubersuggest for competition keyword research. Then see the level of SEO difficulty for each term. Finally, pick the best that you can easily use.
Here is the link for Ubersugget: https://neilpatel.com/ubersuggest/
Now use these terms in SEMrush and YoastSEO for optimization while writing the article. These are the best practices you can follow.
Must Read: Why You Should Start Blogging: Top 7 Reasons
I hope you will find your keyword and use it well.
Do share your thoughts on this post.
This is the topic I was looking for! I personally love ubersuggest!
Is there any other tool for generating ideas with potential?
hi Shweta, for generating ideas Hubspot ideas generator / Ask the Public / SEM RUSH are few best ones.
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Thanks for the good article, I hope you continue to work as well.